Branding

Crisis Management

4 Tips For Pivoting Your Brand in the Current Crisis

Speak to your consumers' feelings right now.

4 Reliable Tips for Quickly Moving Inventory Online

Fortunately, there are a number of ways for brick-and-mortar stores to simplify this difficult process.

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

Surefire methods any business can adopt to help them thrive.

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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