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Untangling attribution’s web of confusion — a primer
Learn the differences between key attribution approaches.
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.
This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches. Download Nielsen’s “Untangling Attribution’s Web of Confusion” whitepaper to:
- See how and why leading analysts aren’t on the same page.
- Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution.
- Understand the benefits and challenges of each approach.
Visit Digital Marketing Depot to download “Untangling Attribution’s Web of Confusion: A Primer for Marketers”.